Keep in touch with site visitors and boost loyalty

Website Editor • February 7, 2020

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

By Peggy Dent May 29, 2020
If you’re like most people you want to save money wherever you can, so I have a few startling statistics for you to help raise awareness and possibly motivate you to change some costly old habits. According to a study released by Lexmark International, $440.4 million of the annual $1.3 billion spent on government printing is waste. “So what!”, I hear you saying. Government waste is not news! But Lexmark didn’t stop with the US printing office. They continued their research in European office buildings, on a Portuguese campus, and at other research sites and they learned that across the board approximately 30% of all desktop or copier sheets are placed directly in the waste basket or recycling bin after being removed from the printer. One in every three sheets of paper printed is waste! It wouldn’t be a big deal if we were only talking about 1 out of 3 sheets of paper, but we’re not. This trend is what caused the US Government to waste 440.4 million dollars in 1 year and it is the same thing that caused London office workers to waste 21 million trees. 21 million trees!! That a whole forest and certainly a more startling figure than the government waste. Perhaps because I live in the Northwestern part of the US, where trees are everywhere, it is easier for me to get my head around 21 million trees than around 440 million dollars of wasted money. I’ve seen 21 million trees but I don’t really have a perception of $440,000,000. What was the cause of this waste and how does it affect you? Basically it was caused by carelessness and old habits. People pressed the print button before they really thought about their needs. They didn’t use the printer friendly version of a web form. They received two or three pages when they were expecting 1 page. They thought they were printing one thing but actually printed something else. They send the job to a copier but never picked up the copies. Someone else misplaced the copies or discarded them from the copier. Someone, intending to deliver the copies, got sidetracked so they were reprinted. And the list of carelessness and sloppy office procedures goes on and on. Does this happen in your office? Do you print things you don’t really need? Are you aware of the overall impact of this behavior. In the Portugal Campus study a few simple procedural changes saved them enough money in one year to completely replace all of the campus copy machines. In their case, all print jobs sent to a copier where queued for print. The sender had to actually go to the copier and use a code to have the copies printed. Print jobs left in the queue for more than 24 hours were automatically purged. Perhaps your office is not ready for a system wide change but the least you can do is observe your own behavior. Count how many times you take something off of a printer or copier and put it directly into the recycling bin. I was amazed by my own behavior and I think you will be surprise, as well. How much money can you save? Take the entire office supply budget for toner and paper, divide it by 3, and that is how much you and your business could be saving with very little effort. It adds up. Remember the waste in London alone was 21 million trees. How many billions of trees could we save if everyone in London, Paris, Brussels, Berlin, Helsinki, Hong Kong, New York, Ft. Lauderdale, Tulsa, Portland, Seattle, Los Angeles and your city all stopped wasting 1 out of every 3 sheets of office printing. It’s a little thing you can do to reduce greenhouse gas and it doesn’t require giving up anything meaningful. Next time before you push the Print button, ask yourself, “are you sure you need to print this document”.
By Website Editor February 7, 2020
The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
By Website Editor February 7, 2020
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.